See See Motorcycles

Brand Identity, Apparel & Web Design, Art Direction

We motorcycles. The timing of when we acquired the first beater of a Honda in a long line of beater Hondas was perfect: Thor Drake had just teamed up with George Kassapakis to help take a small moto shop with big ideas to the next level. A building in NE Portland would become equal parts motorcycle gear and coffee shop – and a focal point for moto culture in the northwest.

Collaborating with Thor, George and the growing cast of characters that has become the See See family over the last several years has never been boring. What began with consulting on the layout of the cafe on Sandy has gone on to creating new brand guidelines, designing apparel collections, web design and Shopify development, event design and coordination of the One Moto Show visuals—which is a separate project in its own right—to painting helmets, racing snow mobiles with Englishmen, and generally having more fun than can really be added up to call it "work."

4-color risograph print
Illustrations: Brent Wick
One Moto Show logos: 2013—2016
Photo: Juliet Zulu
2016 One Moto Show logo
Photo: Jason Hansen
- Larry Niehaus
via #seeseemotorcycles instagram