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Nike: Blue Ribbon Sports

Apparel Graphics, Interior/furniture Direction

In late 1967 at 3107 Pico Blvd. in Santa Monica, Jeff Johnson opened the first retail space to feature Nike running shoes. Shuttered for decades, Nike snagged the lease on the building once again with a vision to re-visit the glory days of that early dream. We created vintage-era inspired graphics for heat press-ons, patches and other assorted swag along with sourcing furniture and concepting various moments in the space.

Creative Direction: Rebecca Parker
nike.com/losangeles/brs