Brand Identity, Art Direction & Packaging
We knew of this crew from going to events at Slow Culture (a continuation of This Gallery). We mention this because knowing where these guys came from helped us to understand where they ultimately wanted to go. To come out of the gates with a blog-to-table burger shack in Chinatown made our main concept really clear: the identity should be "highly sharable." Check #burgerlords, get hungry, and remember: this is Chinatown's #1 hamburger.