Prime Pizza

Prime Pizza

Brand Identity, Interiors, Signage & Packaging

The guys behind Bludso's, Golden State and Cofax have been building a small empire of great restaurants over the past several years. They opened up Prime Pizza back in 2014 when Damiano's closed down and left a pizza-shaped hole on Fairfax. When they secured a second location in Little Tokyo, they tasked us with a re-brand which turned into taking on interiors, signage and packaging. While a major inspiration point is classic NYC, we aimed for a vibe that also feels at home in Los Angeles.

primepizza.la

Photography
Laura Ford

Signpainting
Lettercat Sign Co.